Abstract
This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of tabulations and weightings to arrive and consumer ratings of brands. The result showed that taste and flavour emerged as the most important attribute to respondents in the research sample. This was followed by alcoholic content, price and aroma/smell in that order. The questionnaire method of data collection was adopted and administered to a systematic random sample of respondents.
The results of the study revealed that consumers preference for a brand is a function of the relative importance of the product attributes and beliefs about the brand. In the preference ranking by consumers, star emerged as the most preferred brand and legend extra stout as the least preferred brand. Results revealed that there was no relationship between brand preference and the demographic variables like sex, age and income level.
Background to the Study
Accounting is regarded as the language of business used by corporate firms in c...
BACKGROUND OF THE STUDY
A child is a unique individual with distinct qualities from the time of...
STATEMENT OF THE PROBLEM
Hilton (1991:201) observed that both the market forces of demand and supply and the cost of pro...
ABSTRACT
Live food Zooplankton population density in different zones of Awuma River at Shabu were investigated and Brachionus calycifloru...
Abstract
This research is on Investigating Psycho-Sociological Factors In Predicting Career Decision Among Some Selected Secondary School...
ABSTRACT
The empowerment and autonomy of women to enable them to take active part in their child-bearing decisions, deci...
LITERATURE REVIEW
Concept of exchange rate exposure
Notwithstanding the fact...
ABSTRACT
Physical activity is any bodily movement produced by voluntary body muscles that require energy expenditure. Ph...
ABSTRACT
The consumption of ready-to-eat (RTE) game meat and fresh produce has increased and it serves as a very important part of human...
ABSTRACT
The study examines the relationship between motivation and teacher’s job performance in Alimosho Local G...